A specialist who emphasizes the need for creativity and innovation in the fields of marketing and customer service

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On Monday evening (February 13, 2023), the Asharqia Chamber, represented by the Women's Empowerment Center, held a workshop entitled "Project Development between Science and Art", presented by the CEO of the Excellence Group for Advertising, Muhammad Kahl.

The workshop, which was held at the headquarters of the Asharqia Chamber branch in Qatif Governorate, dealt with several axes, most notably "development of the work environment, branding, marketing, and customer service." The lecturer stressed the need for creativity and innovation in these important axes, on which the success of profit-oriented enterprises depends.​

Under the brand axis, he pointed out that many institutions have become registered "trademarks", by their expertise and experience in adhering to the quality requirements of goods and services, and that many institutions that represent international brands have been the best support for them in their markets, It is - according to the records - a technical issue that has many means, and an issue subject to development, and the establishments should develop their trademark bid.​

The lecturer pointed out that one of the most prominent issues in which science and art overlap is "marketing", as it is a fertile field for creativity and innovation of means that contribute to reaching clients and customers. As there are traditional methods known, these means are subject to development, increase, rationing, and the like, but there is scope for creating other means to enhance the marketing content of the establishments.